Indeed, all the keywords do not generate the same traffic, even with terms that could be considered synonymous. There are words most popular and have more interest than others. There are several tools to determine the popularity of a keyword.
Other key words, however, are more specific and do not generate much traffic. But we must never overlook the value of these words. Because these terms may have a greater number of conversions for our company. For example, our business is to sell office furniture, probably the keyword "buy office furniture" generates far fewer visits than "office furniture". But it is certainly more likely that our site interested people looking to "buy" furniture, since it sells. You see the difference?
Give priority to keywords is a process in which different criteria:
1. The search volume of a word . The less traffic, the word is more attractive.
2. The level of competition. The fewer competitors, the easier it will be position in the first results.
3. conversion. Hard to know a priori, but one can have statistics.
4. characteristics of the position of the Website. Content, structure, etc. ...
Considering these aspects, we must now take our keyword list, we chose to position and classify them into three levels. These three levels will help us distribute the investment effort, to try to get the top positions in the ranking of these words to our website.
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