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Objectives: Before the first step .. .

When a company decides to take his first steps on the Internet, the first thing to determine is, what does that mean I get one? We must therefore set targets. We can distinguish two types defined:

- Quality Targets

- Quantitative Targets

The qualitative objectives are those that can not be measured numerically, but they are indispensable for Company's growth, the type "Greater visibility", "leader of the picture." An example of defining a qualitative objective is "to become a business leader in our (city, region, country), or convey an image of quality and trust between our prescribers.

Quantitative targets are obviously those that can be quantified. Since reaching a certain number of visits per month, a certain percentage of conversions of these visits, a percentage of turnover, etc. ... It depends on your company and your internet activity. It is obvious that a company achieves 100% of its sales on the Internet will not have the same objectives as a traditional company that wants to go online.

Before developing a web strategy , it is important to spend time defining your goals, before leaving because we know where we go.